RELEVANT EXPERIENCE
2018-Present
Marketing/Public Relations
CMO COUNCIL
• Execute tactical elements of client programs from start to finish.
• Write press releases, fact sheets and creative pitches.
• Place stories through media pitching.
• Assist with program and presentation development for existing clients and new prospects.
• Social media, digital and influencer marketing.
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2016-2018
Media Relations
TEXAS LONGHORN ATHLETICS
• Produced media strategy, media planning and influenced measurement for brand and product initiatives.
• Managed and optimized multiple online channels (i.e. email, Facebook ads, onsite placements, SEM, etc.) to drive performance.
• Set up and managed press conferences and wrote press releases.
2017-2018
Marketing Manager
TEXAS VERGE CAMPUS
• Create/oversee social media content for Instagram, Twitter and Facebook.
• Actively connect and advocate brand through events and campus groups.
• Analyst and press relations, influencer marketing and project management.
EDUCATION
2014-2018
Bachelor of Science in Public Relations
Minor in Business and Sports Media
UNIVERSITY OF TEXAS AT AUSTIN
AUSTIN, TEXAS
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Affiliations: Communication Council, Student Issues and Advisory Committee, Austin Pets Alive, Phi Chi Theta, Texas Public Relations Society of America,
Habitat for Humanity
2010-2014
High School Diploma
SANTA MONICA HIGH SCHOOL
SANTA MONICA, CALIFORNIA
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I served at Student Body President during my senior year, where I represented over 3200 students. I acted as the voice of the student body by meeting with principals and superintendents to form a clear line of communication. Additionally, I executed bi-weekly meetings with the student government executive decisions were made.
WORK
SKILLS
The Future
of Sports
Game Recap
Press
Release
Case
Briefs
BUSINESS: Proficient in Microsoft Office, Meltwater, Mention, Cision, Canva, Adobe Photoshop, InDesign, Finance, Accounting, Media Buying, Project management
MARKETING: B2B,CRM, Google AdWords, SaaS, Google Analytics, A/B Testing, SEO/SEM, Event Marketing, Management, Influencer Marketing
SOCIAL MEDIA: Instagram, Facebook, Twitter, LinkedIn, Squarespace